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Tell Better Stories
Win Minds & Markets
Helping teams discover, define and deliver Product Narratives
Why Your Product Needs a Narrative
After working on thousands of products, I’ve seen a clear pattern: features rarely win on their own. Products succeed when teams can explain three things with clarity.
Most teams struggle to answer these questions in a consistent way. When they don’t, sales tells one story, marketing tells another, and product drifts.
That’s where a Product Narrative comes in — and what our storytelling workshops help your team uncover, sharpen, and utilise consistently.
Founder Bio
Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives.
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His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups.
The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK’s top product marketers, ranking 7th on the list of most influential in the field.
​"We invited Elliott to the Booking.com headquarters to give a workshop on Storytelling to the full Marketing function. His content hits the sweet-spot between inspiration, theory and hands-on tools to implement on your own projects right away.
Leroy Kaandorp, PMM LEAD, Booking.com
How I Create Narratives
Three ways to bring clarity to your product story—before complexity takes over.
Discover
your Story
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To train product and marketing leaders to become credible storytellers.
Define
Your Story
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To define and align a clear product narrative that all teams can rally behind.
Deliver
Your Story
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To embed narrative into all product, marketing, and go-to-market decisions.