Teach your team the science of storytelling
A full-day training in how product narratives are built. Your team learns the frameworks and the science behind them, then puts them straight to work on your own product.
Storytelling is a skill, and most teams were never taught it
After working on thousands of products, I've seen a clear pattern: features rarely win on their own. Products succeed when teams can explain three things with clarity — what you do, who it's for, and why it matters. Those answers seem simple. Most teams have never been shown how to arrive at them.
Measured across 100+ workshops. Fewer than one in five people describe the product the same way as their colleagues.
The framework your team learns
Three questions every product narrative has to answer. The team learns how to work through each one, and applies it to your own product as we go — so the method sticks to something real rather than a case study.
We start with what your product does and why it matters. The real value you create — and your unique edge in delivering it.
This is where we strip away features and get to the core: the difference your product actually makes.
We then define who exactly gets the most from that value.
Allowing you to zero in on the people who get the most out of what you offer. The sharper your focus, the stronger your message lands.
Finally, we ask, how can we prove you're the best at delivering that value?
Having a great story is one thing. Backing it up is another. This section builds the credibility layer, the proof that turns belief into buy-in.
Eight hours, four blocks, one framework
Fully customised to your product and your team. Every block pairs the theory with an exercise on your own product, so people leave able to run it again without me. The same four blocks work in person, as a hybrid, or fully remote.
"You got us beyond the pitch, to truly understand why our product matters"
Delivered for marketing, product and PMM functions at Booking.com, Qonto, New Relic, Miro and Freshworks.
"We invited Elliott to the Booking.com headquarters to give a workshop on Storytelling to the full Marketing function. His content hits the sweet-spot between inspiration, theory and hands-on tools to implement on your own projects right away.
PMM Lead, Booking.com
Elliott conducted a workshop for my 15+ PMM team at Qonto, helping us understand how to better tell comprehensive stories across product in the B2B space. My team found his work extremely inspiring and are still leveraging this today.
Head of Product Marketing, Qonto
Elliott's 4 part storytelling workshop was well structured and engaging from beginning to end. He is a dynamic presenter and his recommendations for additional resources were on point. My team is already starting to apply what they have learned to product messaging.
Head of Product Marketing, New Relic
The skills, the frameworks, and a narrative already under way
Eight hours in one room, all four blocks in a single sitting. The fastest route to alignment, and the only format where the whole team is unavoidably present.
We open with the first session in person to build momentum and get the hard disagreements out in the room, then run the remaining three digital to sharpen, test and land the narrative over the following weeks.
The same four blocks run entirely online, one per week. Shorter sittings, more thinking time between them, and no travel for anyone.
The questions I get every time
Your team — usually eight to twenty people. It works for a marketing team, a product team or a PMM function equally well. If you want to invite colleagues from other functions you can, but it is not a requirement.
You leave with the skills and frameworks to build one, and real narratives started in the room using your own product. This is training rather than a consultancy deliverable — the point is that your team can keep doing this without me.
One alignment call with you beforehand, and a short pre-work exercise for attendees. No homework, no decks to build.
A follow-up consultation, the full recording with AI transcripts and insights report, and certification for everyone who attended.
Four to six weeks is typical, which leaves room for the alignment call and pre-work. Ask about earlier dates — they open up.
Find out where your team actually stands first
After 100+ workshops, we've found narrative alignment averages as low as 19%. Book a free call and we'll calculate your narrative score together. You'll know exactly where your team stands before committing to anything.
Book an intro call